love vegan

Project type
Logo, Packaging and UI design
software
Illustrator, Photoshop, Adobe XD
year
2021

Here I present the concept "Love Vegan" created for plant-based frozen dessert. This dessert is vegan, free from dairy, egg, refined sugar and other artificial additives with mostly gluten-free options. This is a healthier alternative to conventional version usually use sugar and unhealthy fats. My mission is to create a unique logo, packaging and website design.

logo design

For logo design I choose two figures: heart and leave - a true symbol of vegan philosophy. Therefore, I decided to use them as the basis of this logo.

product label

Product label is made in the form of a leaf with green outline along the edges. The brand logo is placed at the top. The center of label shows the fruits or vegetables used in the dessert. Brief info and type of milk is given below.

packaging for 4 popsicles

website design

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